Product name: Best Practices Comparison
Product reference number
415Marketing Classification
Business analysisSystem Main Classification
N.a.System Sub Classification
N.a.General introduction
The Best practices comparison is an analysis of your competitors' website based on a list of best practices items and your defined goal for the website and for the specific product or service (product type or product group). The analysis is done from the persona's perspective(default or defined) web behavior. The comparison is input for the E-result blueprint concept.The result of the comparison is the input for the persona & buying mode description and for the E-result blueprint concept for 1 product/product type/product group.
Key benefits
- Provides insight on the quality of a website in comparison with best practices.
- The result is valuable input for the persona & buying mode description and for the E-result blueprint concept.
Website visitor perspective
- Based on improvements that result from the analysis, the website will fit the needs of the website visitor better.
Required components
- Business analysis: E-result blueprint concept.
- Business analysis: Persona & buying mode description.
Related components
- Business analysis - Client purchasing analysis.
- Business analysis - Company analysis.
- Business analysis - Product benefits & buying mode analysis.
- Business analysis - Relevant readers' source analysis.
- Business analysis - Sales & marketing analysis.
- Business Analysis - E-result blueprint concept.
Other requirements
- The URL of the website that needs to be analysed.
- Product or service/type/group to be analyzed.
- A specific goal to be achieved for this product or service.
