Product name: Client Purchasing Analysis

Product reference number

406

Marketing Classification

Business analysis

System Main Classification

N.a.

System Sub Classification

N.a.

General introduction

Client purchasing analysis consists of an interview for every product or service (group) with either an empathic sales and support person or with a client who did the purchasing himself. The buying process, actions and behaviour are described in detail from initial trigger up to final closing. The personal situation of the buyer is described to have a full picture of the client. The input from the interview is required for the input for the persona description(s) and for the wireframe story.

Key benefits

• Provides required input for a persona description.
• Provides required input for wireframe stories.

Other requirements

• Business analysis answers should be approved and/or provided by a sales & marketing (division) director.

Status

ready for delivery

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