Product name: Company Analysis

Product reference number

402

Marketing Classification

Business analysis

System Main Classification

N.a.

System Sub Classification

N.a.

General introduction

Company analysis consist of a questionnaire and interview. The company topology, its goals and stakeholders are analyzed and described. This information is a prerequisite for any stakeholder in the project and the direction for any marketing action taken.

Key benefits

• Provides guidance for priority in business analysis, campaigns, site content and optimisation
• Have company goals and topology clear for every stakeholder
• Basic information for any (online) marketing action

Other requirements

• Business Analysis answers should be approved and/or provided by department or company (division) director

Status

ready for delivery

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