Product name: E-result Blueprint Concept
Product reference number
408
Marketing Classification
Business analysis
System Main Classification
N.a.
System Sub Classification
N.a.
General introduction
The e-result blueprint concept consist of a wireframe concept(without design elements) in which all conclusions from an analyses are summarised. It contains the most important:
- campaign & campaign description
- page & page type
- content & content type
- components
- personas & persona description
- browse actions
- (micro) conversion
- follow up type & follow up description
- click paths.
The blueprint concept is used as framework for building and optimising websites and campaigns. Future changes in strateggy, improved learning or other changes should be maintained in the blueprint to always have an up to date and complete document.
Key benefits include:
- A blueprint for building campaigns and a website
- A blueprint for campaign and website optimisation from an existing site and campaigns
.
Key benefits
- A blueprint for building campaigns and website
- A blueprint for campaign and website optimisation from existing site and campaigns
Key benefits
- A blueprint for building campaigns and website
- A blueprint for campaign and website optimisation from existing site and campaigns.
Other requirements
- E-result Blueprint concept should be approved and/or provided by sales & marketing (division) director
Status
ready for delivery
Implementation services
