Product name: Mouse Tracking Analysis
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Product reference number
414Marketing Classification
Business analysisSystem Main Classification
N.a.System Sub Classification
N.a.General introduction
Mouse tracking analysis gives clear insight on the behavior of a website visitor.Mouse tracking analysis consists of an analysis of webvisitor clicks and mouse movements. The result is presented in heatmaps. The heatmaps are used as input for the persona & buying mode description as well as for the E-result blueprint concept.
To use the mouse tracking analysis, various tags needs to be integrated in your website (comparable with tags from Google Analytics).
Key benefits
- Click and mouse movement heatmaps provide valuable information that will be as input for the E-result blueprint concept.
- Click and mouse movement heatmaps provide valuable information that is input for the persona & buying mode description.
Website visitor perspective
- Based on improvements that result from the analysis, the website will fit the needs of the website visitor better.
Features
- Movies for every individual web visitor.
- Heatmap of mouse movements.
- Heatmap of visitor attention.
- Heatmap of scroll reach.
- Heatmap of clicks.
- Report of form behavior.
- Report of link interaction.
- Report with recommendation for improvements related to business analysis.
Required components
- OBLIGATED: Business analysis - Persona & buying mode description.
- OBLIGATED: Business analysis : E-result blueprint concept
Related components
- Business analysis - Client purchasing analysis.
- Business analysis - Company analysis.
- Business analysis - Product benefits & buying mode analysis.
- Business analysis - Relevant readers sources analysis.
- Business analysis - Sales & marketing analysis.
- Business analysis - E-result blueprint concept.
