Product name: Persona & Buying Mode Description

Product reference number

407

Marketing Classification

Business analysis

System Main Classification

N.a.

System Sub Classification

N.a.

General introduction

Persona & buying mode description consist of a detailed description of a persona for the website. The persona is based on one or more client purchasing interviews from 1 or more product(s) or service(s) (groups). The persona description contains personal data, personal situations and detailed buying behavior. The description is important for writing the copy and creating the design for the website. After going live, the persona is the basis for measuring and optimising the site and campaign performance.

Key benefits

• Provides copy writing, navigation, design and optimisation

Other requirements

• Business analysis answers should be approved and/or provided by a sales & marketing (division) director.

Status

ready for delivery

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