Product name: Product Benefits & Buying Mode Analysis

Product reference number

405

Marketing Classification

Business analysis

System Main Classification

N.a.

System Sub Classification

N.a.

General introduction

Product benefits & buying mode analysis consists of a questionnaire and interview for each product or service (group). The product benefits and the buying reasons are described and categorised in fast or deliberate and emotional or logical buying modes. The combination results in a quadrant of buying mode personas. During the interview, we define how each benefit and buying reason can be best communicated on the website. The benefits & buying reasons are valuable input for your copy writing, navigation and design from product or service (group) descriptions and related information.

Key benefits

• Provides valueable input for product or service (group) copy writing, navigation and design.
• Provides input on how to match your unique selling points with your client's buying process.

Other requirements

• Business analysis answers should be approved and/or provided by a sales & marketing (division) director.

Status

ready for delivery

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