Product name: Product (Re)Search Analysis

Product reference number

403

Marketing Classification

Business analysis

System Main Classification

N.a.

System Sub Classification

N.a.

General introduction

Product (re)search analysis consist out of an analysis of important keywords for one website and its pay per click campaign statistics. Both, the sources and the performance from the keywords are analyzed and ranked in order of performance. The keywords are categorized for each buying phase. This analysis provides a guideline on which keywords to focus on for Pay per Click improvements, Search Engine Optimisation, other online campaigns and what to write in your copy.

Key benefits

• Provides clear priority which keywords to focus on for further campaign optimisation.
• Provides input on what words are important to your target audience in your copywriting

Other requirements

• Final analysis content should be checked and approved by sales and marketing responsible person

Status

ready for delivery

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