Product name: Search Engine Advertising Analysis
Product reference number
410
Marketing Classification
Business analysis
System Main Classification
N.a.
System Sub Classification
N.a.
General introduction
ContentForces performs a aearch engine advertising scan of existing client paid advertising campaigns. The aim is to define which items can the campaign be improved on in order to achieve better results, reduce costs or improve optimization. The analysis consists of a check of keyword relevancy(brand, product group, product, product name, product type), keyword & phrase accuracy, negative usage, keyword matching options usage, ad relevancy & performance, advertising channels, ad geographics, price management and landing page relevancy.
Key benefits
- Provides a prioritised list of paid search engine advertisement improvements based on better results and cost reduction
Related components
- Product (re)search analysis
Other requirements
- Access via login and password from the client's advertisment management environment(e.g. Google adwords).
- Business analysis answers should be approved and/or provided by the department or company(division) director
Status
ready for delivery
