Product name: Search Engine Optimisation Analysis
Product reference number
409Marketing Classification
Business analysisSystem Main Classification
N.a.System Sub Classification
N.a.General introduction
ContentForces performs a Search Engine Optimisation scan of existing client website page(s) to determine how well it and its content is technically optimized for search engines and what improvements can be introduced to enhance the site's performance and get higher results for relevant search queries. A search engine analysis consists of a content analysis of meta data, headers, internal links (like a sitmap & navigation), how search engines read your page (cache), external links from different relevant channels and where to place relevant links. The technical analysis consists of W3C compliancy and the age of the site.The product (re)search analysis defines which keywords the site should be optimized for.
Key benefits
- Provides a prioritised list of content and keywords that need to be used for your website optimisation for each page.
- Provides a prioritised list of channels and sources where to place links to your website.
- Provides feedback on the technical optimisation state of your page(s) & site.
Related components
- Product (re)search analysis
Other requirements
- Business analysis answers should be approved and/or provided by a department or company (division) director
