Product name: Statistical Analysis


Product reference number

413

Marketing Classification

Business analysis

System Main Classification

N.a.

System Sub Classification

N.a.

General introduction

The statistical analysis is the statistical research of the performance of the present website which is important input for the persona & buying mode description as well as for the E-result blueprint concept. The analysis results are also input for choosing the software and infrastructure in case the website will be migrated to a new software system.

The analysis consists of checks of the statistics concerning:
  • visitors
  • traffic sources
  • content
  • conversion
  • e-commerce (optional)

The result of the analysis will be summarized as input for the E-result blueprint concept. In case the software needs to be changed it will be used as input for Content Management System (CMS) selection.
  • visitors
  • traffic sources
  • content
  • conversion
  • ecommerce (optional)

  • The result of the analyze will be summarized as input for E-result blueprint concept. In case the software need to be changed it will be used as input for Content Management System (CMS) selection.

    Key benefits

    • Provides valuable information of the performance of the present website as input for the persona & buying mode description as well as the E-result blueprint concept.
    • Provides valuable information and is required for Content Management System (CMS) selection and performance requirements.

    Website visitor perspective

    • Based on improvements that result from the analysis, the website will fi the needs of the website visitor better.
    • More reliable site performance for web visitor.
      • Required components

        • Business analysis: E-result blueprint concept
        • Business Analysis: persona & buying mode description

        Related components

        • Business Analysis - Client purchasing analysis PD
        • Business analysis - Company analysis PD
        • Business Analysis - Product benefits & buying mode analysis PD
        • Business analysis - Relevant readers sources analysis PD
        • Business analysis - Sales & Marketing analysis PD
        • Business Analysis : E-result blueprint concept PD

        Other requirements

        • Access to web analytics tool (preferably Google Analytics).

        Status

        ready for delivery



        Implementation services


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