Product name: Web Copy Analysis
Product reference number
411
Marketing Classification
Business analysis
System Main Classification
N.a.
System Sub Classification
N.a.
General introduction
ContentForces performs a web copy analysis of a website for every product or service (group) or content type such as articles, news, FAQs, etc. The aim is to define what should be improved and how the web copy should be improved in order to optimise the performance of your website. The analysis consists of a thorough web copy check such as value proposition of copy & sequence for buying or browsing modes, values relevancy for different buying or browsing modes (what is in it for me) (only possible to fill after E result concept description), product and/or service selection or content item selection (such as news, articles, FAQs etc.), product and/or categorisation or content item selection (such as news, articles, FAQs etc.), AIDA (Atention Interest Desire Action), headlines, readability and more.
Key benefits
- Provides a prioritised list of web copy items that need to be improved to improve the performance.
- Provides a list with how the web copy should be improved.
Related components
- Product (re)search analysis
Other requirements
- Business analysis answers should be approved and/or provided by the department or company (division) director.
Status
ready for delivery
