FM Janssen tapijten

”Going online with our products allowed us to fully benefit from the vast size and diversification of our own offer. A website with a product catalogue turned out to be an ideal way of presenting and selling high quality carpets. With ContentForces we could expand significantly.”

New way of selling an exclusive product combined with increased lead generation and product information management

This unique company with a focus set on high quality and high service for the top segment in the market had encountered challenges while striving to expand online.  FM Janssen could not successfully generate leads using its previous site. Seeing large possibilities ContentForces began building this luxury carpet retailer’s online success.

ContentForces implemented a Web Catalogue with a product information management system that matched the complex nature and large numbers of products offered by FM Janssen. Provided solution and its functionality allowed easy management over a complex product database. On top of that, the new websites elegant design allowed presenting top quality product in a proper way.

To ensure lead and deal maximization ContentForces created a Web Marketing campaign directing relevant visitor traffic to the freshly implemented Website. Thanks to the effort made during the Website implementation process FM Janssen achieved top ranking in the Google search results. As an effect – ContentForces made it possible to increase the amount of online generated leads tremendously. FM Janssen products became easier to find, view and buy. With the help of ContentForces this business represents currently an excellent mixture of traditional and online shop based commercial success.