Product name: Item Compare

Product reference number

306

Marketing Classification

Items information

System Main Classification

Publications

System Sub Classification

Website

General introduction

From the website visitor's point of view it is important to see similarities and differences between items or services. There is, of course, a possibility to open each item page in another browser window and compare the items one by one, but this approach is prone to error and not customer-oriented. The user-friendly ContentForces' Item Compare juxtaposes selected items or services so the website visitor is able to compare the selected items in a convenient way. The Item Compare allows your website visitors to pick the items they want to evaluate and then lines them up, side by side, so they can compare the selected items' features. This powerful and time-saving utility will surely help your website visitors in finding the best deal for them and finally facilitate the process of making the final choice.

Key benefits

A well-designed Item Compare tool is necessary for all websites that contain a large database of items.
Gives your website visitors an advanced tool to compare items in an easy way.
Empowers consumers to get the best item from a selected range.
Significantly increases the functionality and usability of your online item catalogue or shop.
Improves customers' decision making process and increases sales.

Website visitor perspective

Your website visitor is looking for a specific kind of item.
The website visitor enters a selected group of items (in the case where there is only one item group, no selection is needed) and chooses the Items that he or she wants to compare from the overview by clicking on e.g. check boxes.
After selecting some items, the website visitor scrolls e.g. to the base of the page and clicks on 'Compare' button.
He is then redirected to the page containing the results of the comparison where selected Items are confronted side by side.
If the website visitor wants to cut down the number of results in the comparison table, he can select the 'close' button in each item column that is to be removed and the table will be refreshed with the items that remained in the table.

Website manager perspective

At the beginning of the implementation process, the website manager can specify the manner in which the items will be compared. The differences between items can be displayed by highlighting with special colors or marked with the use of special font styles.
The website manager can also choose from two types of fields: Radio buttons, Check boxes.
The Item Compare operates within one Item Group.