MarcJanssen is an international company that produces and retails customized hand-knotted/ -tufted carpets and area rugs for consumers  and high-end projects throughout the world. MarcJanssen has 12 retail stores and is serving well respected design firms like Yabu Pushelberg, Philippe Starck, Wilson Associates, Hirsch Bedner Associates and Pierre-Yves Rochon. As a result MarcJanssen supply rugs to hotels such as The Plaza Hotel in New York, The Savoy in London, and Le Royal Monceau in Paris.

MarcJanssen asked ContentForces to improve Google Rank and Google Adwords and increase the number of leads that are followed up  by their retail store sales people. MarcJanssen marketers want to stay in full control of online results.

Together with MarcJanssen sales and marketing team successful sales cases, Adwords campaigns and landing pages were analysed with the E-result approach on their performance. As a result, a list of actions was defined to improve the Attention-Interest-Desire-Action (AIDA) items in the Search Engine Optimization campaigns, Google Adwords campaigns and landing pages to increase the ranking and optimize the number of leads via the landing pages.

The defined improvements have been implemented by ContentForces experts while AIDA content for the website to persuade the relevant visitor has been delivered by a MarcJanssen marketer.

Continuously several campaigns and landing pages are tested and compared to see which perform best to optimize the performance.

The results are a top rank in Google for relevant keywords and an attractive cost per lead. Leads are very relevant and are  converted into sales by MarcJanssen store sales persons. The results are documented and discussed with MarcJanssen marketers to define next actions.

Marc Janssen successes

• Top Google rank for relevant keywords
• More relevant leads that are directly converted into sales by retail store sales persons
• Attractive cost per lead