Strategic process
ContentForces developed a success-proven strategic process to deliver trackable results with your online product marketing.
Strategy
- Analysis
- Investment
- Consultancy & concept
Implementation
- Design
- Set up, configuration & content implementation
- Custom development (optional)
Optimisation
- Online CMS software & site
- Trackable results & reports
- Optimisation services
Learning about your marketing goals
Before the implementation work begins, we carefully review the needs of a client and investigate the potential visitors' objectives and conversion goals. ContentForces Consultancy service allows the necessary time to gather first-hand information about your unique conversion requirements so that the delivered website can be fully optimized and yield tangible results. The target outcomes of your online presence are clarified and we make sure that everything that is implemented online leads to these outcomes. We create detailed investment plans to realize the vision but also to ensure a fixed price for a fixed delivery.
Implement website & campaign to match defined goals and audience
ContentForces designs and implements the actual functionality, graphics and content layout on the basis of what has been agreed. This consists of setting up, configuring and, in some cases custom development of the software as well as implementing professional advertising campaigns. On your side, the timely and structured delivery of content and all required input is essential for on-time project launch.
Converting visitors into customers
Measuring, analysing and improving the results based upon actual performance are the key elements of the optimisation step. We develop and deliver easy readable reports on a number of key metrics related to the chosen Internet solution (click-through rates, conversion rates, Return on Marketing Investment) As a result, we constantly revise and improve both website and campaigns by providing full service Google Adwords optimisation and website improvement advice.
