Product name: A/B Testing

Product reference number

118

Marketing Classification

Search Engine Marketing

System Main Classification

Campaign

System Sub Classification

Search Engine Marketing

General introduction

A/B testing is a method of testing the performance of two or more different versions of a page, for example landing pages. The performance is measured based on a specified conversion (goals), for example which page is bringing more users to fill your contact form or lead to more purchases.

A/B testing is a method of testing the performance of two or more different versions of a page, for example landing pages. The performance is measured based on a specified conversion (goals), for example which page is brings more users to fill in your contact form or leads to more purchases. Significant improvements can be seen through testing elements like copy text, layouts, images and colors. However, not all elements of a page produce the same improvements, and by looking at the results from different tests, it is possible to identify those elements that consistently tend to produce the greatest improvements. ContentForces runs your A/B tests.