Product name: Adwords Content Standard Campaign

Product reference number

101

Marketing Classification

Search Engine Marketing

System Main Classification

Campaign

System Sub Classification

Search Engine Marketing

General introduction

Contextual targeting is an extension of the Adwords Search Campaign. Google Content Network provides hundreds of thousands of pre-selected websites that cooperate with Google to display targeted AdWords ads (Text Ad, Image Ad, Video Ad). With Adwords Content Campaign, setup by ContentForces, your company can expand its marketing reach beyond search engine results (Adwords Search Campaign) . ContentForces prepares a targeted list of keywords most relevant to your products or services according to which a selection of partner sites is made. Contrary to the Adwords Search Campaign, the keyword list comprises of only a small number of keywords (up to 50). Individual keywords in a content campaign do not matter, they make up a theme that Google can match to relevant sites. Google scrutinzes both the keywords and the ads (ContentForces Text Ad, ContentForces Video Ad, ContentForces Image Ad) in order to match a relevant theme. ContentForces creates separate campaigns for the search and content approaches so that themes and daily budgets for the campaigns can be safely established.

Key benefits

Expand your Adwords campaign beyond Google Search engine.

Features

Every campaign is set up according to Google requrements and advertising policy.
AdWords Google Business Analysis.
The Google content network reaches over 75% of unique internet users in more than 20 languages and over 100 countries.
Adwords Content Standard Campaign keywords max. 150, AdGroups max. 3, Advertisements max. 2 (limit per AdGroup - to be treated as a guideline, can be altered if requested. Advertisments need to be ordered separately)