Product name: Adwords Search Standard Campaign

Product reference number

100

Marketing Classification

Search Engine Marketing

System Main Classification

Campaign

System Sub Classification

Search Engine Marketing

General introduction

Google AdWords Search campaign is a quick and simple way to advertise on Google Search Engine. The campaign includes the setup of the campaign and the creation of the list of keywords (words or phrases related to your business). ContentForces analyses your company product/service offer in depth and uses advanced tools to create a targeted set of keywords. Next, ContentForces prepares one or more (according to your order) types of Adwords Ads (Text, Video, Image) so that the search words match well thought-over advertisements.

Key benefits

Reach a relevant and defined target which is already interested in your type of product or service and can search information about it via Google Search Engine.
Tightly control the budget and maximum cost per lead or deal you want to spend on your campaign, choose the exact time and area you want your ads to be displayed.

Website visitor perspective

Internet users who so online searches for specific information using Google search engine will see your ad (text, image, video) which is exactly related to their search query (keyword). After clicking the ad they will be immediately transferred to your website (it will be defined earlier whether it will be your homepage or a product related subpage) when they can find exact information and make an action (contact you, inquire about a product or make a purchase).

Features

Every campaign is set up according to Google requirements and advertising policy.
A list of relevant keywords is created.
AdWords Google Business Analysis (requirements document).
Adwords Search Standard Campaign keywords max. 100 (setup without keyword combinations), AdGroups max. 10, Advertisements max. 2 (limit per AdGroup - to be treated as a guideline, can be altered if requested. Advertisments need to be ordered separately)