Answers to your optimization questions at the correct level of priority

ContentForces website and campaign optimization advisor helps marketers with specific, prioritised cross-channel improvement measures, with the help of the e-Result optimization approach, which are based on your marketing goals. The marketer can efficiently and effectively coordinate the improvement measures with the help of tasks, email notifications and online communication tools.

With the advisor you get a complete grip on your multi-channel campaigns and sites optimisation for a greater online marketing return and focused prioritization of financial and human resources.

Optimization advisor software

The marketer then receives the indicated planning email notifications for the improvement measures. The improvement measures are explained through a specific and visual presentation and these are backed up by a buyer story, statistics, purchasing behaviour and an explanation of how the improvement can be implemented.

With the help of the tasks, the marketer can coordinate the improvement measures with the right people such as copywriters, designers, Adwords specialists, etc.. After adopting the improvement measures, the marketer thoroughly tests the improvement and starts the test stage.

The test results contain the amended buyer story, statistics and an explanation of the change in the purchasing behaviour that allows the effect of each change to be seen. The results from before and after the test can be compared against each other.

Learning is analysed on the basis of the test, which is processed in the analysis method so that the system gradually becomes more intelligent at optimization according to your goals and product/market combination.

It is extremely straightforward for you to implement. You just allow access to the advertising systems and add a short piece of code to the website(s).

The advisor supplements existing Key Performance Indicator Dashboards, site analytics, campaign management systems and SEA, SEO, and email marketing services.

e-Result optimization approach

With the e-Result approach you optimize your cross-channel in the correct order of priority:

online campaigns (SEA, SEO, display, email, social media, affiliate)
offline campaigns (call centre, events, etc.)
digital publication channels (web, mobile, email)
marketing & sales resources (in-house & outsource)
marketing content

The e-Result approach measures very precisely the way you persuade your visitor through online and offline campaigns and sites to take the actions you would like them to take. We call this the buyer story.

Based on quantitative marketing goals an intelligent conversion attribution & analysis method helps to determine the content elements in a buyer story which play a significant role in the desired result and the elements which should be improved.

The improvement measures pass through 4 stages, consisting of the analysis & advice, improvement, test and learning stages.